Lexus Teams Up with Marvel Studios Once Again
Lexus has once again teamed up with Marvel Studios to deliver collaborative storytelling that’s taken beyond traditional media. After the successful partnership and co-branding story told on the original Black Panther movie, Lexus and Marvel Studios decided to go for round two with the new Eternals film that will debut in theaters on November 5, 2021.
‘Eternals’ Partnership Comes to Life with Exclusive Lexus Character Concepts
Lexus is the exclusive automotive partner of Marvel Studios’ “Eternals” coming to theaters in the Rio Grande Valley on November 5, 2021. The Lexus and Marvel Studios collaboration comes to life with unique character-themed concept vehicles based on all 10 superheroes from the highly anticipated movie. Each custom-wrapped “Eternals” Lexus vehicle is inspired by the unique individual armor design, iconography, and superpower of each Eternal character. Taking things up another level, each character-themed Lexus will feature a golden glow that emanates from the vehicles’ grilles and underbodies, reflecting the characters’ shared energy signature as seen in the film. We cannot wait to see these exclusive Eternals Lexus concepts as they are featured in various upcoming events and media extensions, including the “Eternals” red carpet premiere.
Check out each of the custom character-inspired Lexus concepts here:
Ajak Lexus GX 460 Concept
Ajak, played by Salma Hayek, is described as a powerful, commanding woman making her the perfect partner for one of the most capable SUVs in the land, the Lexus GX.
Druig Lexus GX 460 Concept
Played by Barry Keoghan, one of our favorite young actors, the character, Druig is described as a rebel in the “Eternals” movie. Featuring super strength and stamina, the Lexus GX is a fitting reflection of his strong character.
Gilgamesh Lexus LX 570 Concept
Described as the strongest Eternal, Gilgamesh, played by Don Lee, is the perfect superhero to pair up with the most powerful Lexus SUV, the LX 570. We can’t wait to see these two powerhouses on the big screen and on the road!
Ikaris Lexus LS 500 F SPORT Concept
Ikaris, played by Richard Madden, is considered the tactical leader of the Eternals making him a perfect match for the Lexus flagship luxury sedan, the Lexus LS 500.
Kingo Lexus IS 350 F SPORT Concept
Another one of our favorite actors, Kumail Nanjiani plays Kingo and is paired up with the bold Lexus IS. You can see Kingo, or Kumail Nanjiani drive the Lexus IS in the Lexus and Marvel Studios’ “Parking Spot” video – click here to watch it on YouTube.
Makkari Lexus RC F Track Edition Concept
The fastest Eternal, Makkari, played by Lauren Ridloff, is perfectly matched with the quickest car in the Lexus model lineup, the Lexus RC F Track Edition.
Phastos Lexus LX 570 Concept
The Lexus LX teams up with Phastos, played by Brian Tyree Henry. Phastos, the tech guru of the Eternals team, and the new Lexus LX are perfectly matched as this LX is our most technologically advanced.
Sersi Lexus RC F Concept
One of the most powerful cars, the Lexus RC F, is paired with one of the “Eternals” film’s most powerful characters, Sersi, played by Gemma Chan. Stunning!
Sprite Lexus NX 250 Concept
The all-new Lexus NX 250 is a crossover that can do anything making it the perfect match to the illusion-casting ability of Sprite, played by Lia McHugh in the new “Eternals” movie.
Thena Lexus LC 500 Concept
Last but certainly not least, we are excited to show you the Thena Lexus LC 500 concept. Thena, played by Angelina Jolie, is a natural fit with the sleek and stylish Lexus LC 500.
Which “Eternals” Lexus concept is your favorite? Let us know in the comments section below and don’t forget to check out “Eternals” when it hits theaters on November 5, 2021.